Love Notes from Digital Influencers Marketing Summit 2015

Dahil ang blog na ito ay about love and relationship, ang mga natutunan ko sa DIM Summit 2015 ay tatawagin kong love notes. Ito ay notes na may pag-ibig! Salamat sa lahat ng organizers ng DIM Summit 2015 na pinangungunahan ni Ms. Janette Toral of Digital Filipino.

Warning: This is a long post. Mahaba ito. Kasing haba ng matagal na paghihintay ng mga babae sa kanilang Mr. Right.

Hindi na ako magpapaligoy-ligoy pa, ito na ang aking mga love notes:

I. Get the Number: Tactics in Building Following and Engaging Influencers Online

Side comment: Sana may ‘Get Her Number’ na topic din 🙂

A. Yam Dela Cruz (Salamat Dok)

– Identify your audience

– Observe non-followers

– Entice non-followers

– Know and give what they need

– Be honest about your limitations

– Empower them

– Be very visual (descriptive texts, colorful images)

– Photography is important

– Direct your subjects and bring your audience to the scene

– Color matters

B. Paul Andrew Pisig (clickme.ph)

Guerilla Marketing – is an advertising that focuses on low cost, unconventional marketing tactics that yield maximum results.

Side comment: May Guerilla Courtship din kaya? Low cost pero maximum result. Mapapasagot talaga siya! 🙂

Formula for Guerilla Marketing: Ideas + Emotions + Little Budget = People will remember your brand

II. Make People Buy Online

A. Mannix Pabalan (Hashtag Digital)

Four Types of Web Analytics

– Quantitative

– Qualitative

– Competitor Intelligence

– Multiple Outcome

“Hanggat hindi tumitigil ang pag-inog ng mundo, hindi dapat tayo tumigil.” – M. Pabalan

B. Janice Villanueva (Mommy Mundo)

– Listen with your ears

– Listen with your eyes

– Listen with your heart

– Work with quiet hand

– Go back to your vision

– Go where your feet will take you

– Keep your feet on the ground

“Parenting is a form of nation-building” – J. Villanueva

III. Personal Transformation to Digital Influencer

A. Dr. Kyla Talens (Skin Philosophie)

– Be authentic

– Collaborate with others

– Partner with other brands

B. Marv De Leon (Freelance Blend)

Three Secrets on How to Become an Influencer in More Than a Year

– Be a giver not a taker

Side comment: Parang sa pag-ibig lang 🙂

– Be authentic and be you

– Progress not perfection

“Don’t be a hero, be a guide.” – M. De Leon

IV. Changing the Game in Social E-commerce

A. Jason Dela Rosa (One Network Ecommerce)

ONE is an online platform that merges e-commerce (selling online), bills payment, loading center and a rewards program that lets you earn more through commissions and referrals.

You can design your own store buy signing up at www.onesupershop.com.

Side comment: Nakakabili ba ng pag-ibig online?LOL! 🙂

V. Profiling Bloggers and Social Media Influencers for Brand Management

A. Ila Cruz (Sun Life Financials)

– Engage people who matter most not just those who have the most followers

– Express, not just impress

– Be clear

– Be relevant

VI. Probloggers as Online Lead Generators and Propagators

A. Apple Allison (Sole Searching Soul)

– Share your personal story

– Be visual

– Let your selfie build your credibility

– Go beyond your comfort zone

B. Genesis Reonico (Online Job University)

– Thought communication

– Identify the people

– Communicating the value of what you are sharing

– People buy what they know, like and trust

ABCD of an Effective Online Lead Generators

– Authentic

– Build relationship

– Credible

– Determined

Side comment: Ganito din dapat kayo kapag nasa relationship 🙂

PS: Maraming salamat muli sa DIM Summit sa award na natanggap ni Doctor Eamer as one of the Top Ten Emerging Influential Blogs for 2015. Kita kits ulit next year!

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Ilagay ang email address kung gusto mong maging updated sa mga blog posts ko. 🙂

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